Design Articles

Practical guides on color theory, typography, accessibility, and design systems. Written for designers and developers who build for the web.

How to Build a Brand Color Palette From Scratch

A step-by-step process for choosing brand colors that work across web, print, and social media. Includes the 60-30-10 rule, palette expansion techniques, and real-world examples.

Color Psychology in Marketing: What Colors Make People Buy

How color influences purchasing decisions, brand perception, and trust. Research-backed insights for choosing colors that convert visitors into customers.

WCAG Color Contrast: The Complete Developer's Guide

Everything developers need to know about WCAG 2.1 contrast requirements, testing methods, common failures, and how to fix them without redesigning your entire palette.

Best Google Fonts for Websites in 2026

Curated list of the best free Google Fonts for headings, body text, and code. Performance tips, pairing suggestions, and loading strategies included.

Designing for Dark Mode: Colors, Contrast & Best Practices

Why dark mode isn't just inverting colors. Learn the principles of dark surface hierarchies, text contrast, and building palettes that work in both light and dark themes.

Free Color Tools Compared: Finding the Right One for Your Workflow

An honest comparison of the best free color palette generators, contrast checkers, and design token tools available in 2026. What each one does well and where it falls short.

Ready to put these ideas into practice?

Open Colors & Fonts Tool →